Born in Jerusalem, Shimon & Ariel moved with their family to Brooklyn in the early '80s as little kids.

The twins were immersed in the New York City melting pot of culture. Hip-Hop, Rock & Roll, graffiti and sports played
a major role in their come up as aspiring creatives, but style and clothes were the duo's main inspirations growing up.

In 2011, Shimon & Ariel launched OVADIA & SONS, a homage to their father who brought the family stateside. OVADIA & SONS
sits at the intersection of designer and streetwear; with a passion to bring the brothers' vision of design and forward-facing style to the forefront of fashion.